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Business A Level and Level 3

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Intro to Marketing and the 4'Ps

Business A Level and Level 3 | Marketing, A Level / BTEC

During this lesson you will learn:

  • What the word Marketing means and why it is important
  • How businesses can develop marketing strategies and marketing objectives
  • Introduced to the concept of the Marketing Mix
Within this lesson: Video and Downloadable Resource Pack

Product and Place

Business A Level and Level 3 | Marketing, A Level / BTEC

During this lesson you will learn how to:

  • Understand and explain what is meant by product, product life cycle, product portfolio and Boston Matrix
  • Evaluate the product strategy of a business using the above methods.
  • Understand what is meant by ‘place’ Be able to evaluate possible distribution strategies of a business, including channels of distribution
Within this lesson: Video and Downloadable Resource Pack

Price

Business A Level and Level 3 | Marketing, A Level / BTEC

During this lesson you will learn how to:

  • Understand and explain different pricing strategies
  • Evaluate the impact and importance of price for a business
  • Explain and calculate price, income and cross elasticities of demand
  • Evaluate the usefulness of price, income and cross elasticities of demand to a business
Within this lesson: Video and Downloadable Resource Pack

Promotion

Business A Level and Level 3 | Marketing, A Level / BTEC

During this lesson you will learn how to:

  • Understand what is promotion
  • Understand the difference between above and below the line promotion
  • Understand how different tactics are used to promote different products
Within this lesson: Video and Downloadable Resource Pack

Extended Marketing Mix

Business A Level and Level 3 | Marketing, A Level / BTEC

During this lesson you will learn how to:

  • Understand the extended marketing mix addition 3 P’s: process, people and physical.
  • Be able to apply this theory to different types of business scenarios
  • Evaluate the use of the full marketing mix consisting of the 7 P’s
Within this lesson: Video and Downloadable Resource Pack
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